Unconventional wedding: what Gen Z really wants from the “I do” day
No outdated traditions, no princess clichés. It’s not true that young people no longer get married — they simply approach the “I do” day differently. Today’s Gen Z couples are romantic yet free. They don’t marry to please their families or to follow social conventions; they do it with a more relaxed attitude, breaking away from tradition and expectations.
As we look ahead to the coming wedding season, what are the most common requests from young couples planning their big day? For many, a wedding is a shared celebration — social yet authentic — where the couple might sleep together the night before, get ready side by side with friends, and walk down the aisle hand in hand. Being unconventional doesn’t mean being unorganized: in fact, it’s even more important to rely on a wedding planner who is both empathetic and professional, someone able to translate not only your wishes but your personality.
Authenticity is the new definition of luxury
Those who belong to (or identify with) Gen Z want their wedding to reflect their own world, not a copy of someone else’s. It all starts with the bridal look — and it’s rarely white simply “out of tradition.” It could be a tailored crêpe suit, a sequined mini dress for the after-party, or a silk gown in soft butter or blush tones. With bold heels and vintage touches, the look is built freely, without fear of breaking the rules. Unconventional, yes — but always deeply elegant.
Content culture: the invisible direction of emotion
For Gen Z, living and sharing are two sides of the same experience. The wedding becomes a story unfolding in real time — spontaneous yet curated. One of the most frequent requests today is to have photos and videos ready to share immediately. That’s why more and more couples are hiring a content creator alongside the photographer and videographer: someone who captures behind-the-scenes moments and creates trendy TikTok reels in real time.
But the more professionals are involved around the couple, the more essential it becomes to share a clear and coordinated timeline with caterers, photographers, videographers, DJs, and performers — ensuring the magic flows without a single hitch.
The wow effect and the guest experience
For this generation, a wedding is a journey to live together. A weekend experience that unfolds across multiple venues, moods, and emotions: a welcome dinner among vineyards with live music, a relaxed brunch the next day, an open bar with a mixologist, personalized corners for guests. The guest experience becomes the heart of the event. A talented planner designs a scenography that balances intimacy and spectacle.
Every magic moment is carefully crafted — with attention not only to flow and detail, but also to how each design choice will become part of a beautiful Instagram story or a TikTok reel. True luxury is that exclusive atmosphere that makes guests say “wow” the moment they walk in.
Digital touch for modern weddings
Gen Z lives in constant balance between the real and digital worlds — and their weddings reflect that duality.From QR codes that reveal your seat or link to a shared photo gallery, to 3D or 360° photo booths with augmented reality, and even digital guestbooks or interactive menus — technology becomes part of the experience, not a distraction. Even the playlist can be co-created by the couple and their guests through a shared Spotify link or Instagram Story. These details create a contemporary, dynamic, and memorable flow — because even the tech side can be deeply emotional when curated with elegance.
Wedding trends & Gen Z: what do you want?
Gen Z doesn’t reject the romance of a wedding — they redefine it. They make it more authentic, more lived-in, more shareable. Luxury today lies not in quantity but in care, meaning, and the way something makes you feel. Do you want your wedding to be an authentic reflection of who you are? Talk to Blanc Weddings — together, we’ll transform your story into an experience to remember, and to share.
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